SEO can be a pain in the ass; specifically for an entrepreneur or a digital marketer.
But there are a huge number of websites of crappy data, misinformation or outdated data about how to become an SEO expert.
Here’s the great news. There is more than enough FREE training materials available. So that you can too become an SEO expert.
The key, of course, is to know what’s important. After that you need to learn those things. That doesn’t mean that you need to be a genius in other sectors. You just need to handle the basic site optimization things.
Let’s hop into the main section to become an SEO expert in Bangladesh.
Technical SEO refers to those actions, which are important for website or server level design. So that it can improve search results. Those actions helps crawling, indexing and rendering of websites.
The main motive is to get as many pages indexed and ranking as possible. To be an SEO expert you need to learn the technical seo part.
Here are some courses and guides that will help you with your technical SEO skills:
Technical SEO Courses
Technical SEO Guides
“Great content” is no longer a huge shit. But it is a important to ensure the organic success.
As one of three Google ranking factors, you need to understand the content that helps both users and the Google algorithm. To be an SEO expert you need to learn these things.
These courses and guides will help:
Content Marketing Courses
- The Strategy of Content Marketing: This Coursera course is a partnership between Copyblogger and UC Davis. The course teaches students how to analyze and measure the effectiveness of a content marketing campaign.
Content Marketing Guides
Schema markup is a form of microdata. It creates an rich description (a.k.a. rich snippet), which appears in search results.
Schema provides added context to a page which can be useful to both users and search engines. Schema often provides context to a page too. To be an SEO expert, you need to know about this.
No one is offering free courses on schema. But there are some guides on the topic:
- Understand how structured data works: This explains how to add different types of structured data to a simple HTML page. This includes where to place the microdata and how to use it.
Google is working hard to understand the context of search queries. Their goal is to return search results aligned with searcher intent.
If your website doesn’t conform to Google’s understanding of intent for a keyword, there is nothing you can do to reach the top of the SERPs.
For that reason, it’s very important to convert any traffic to drive to your page. To become an SEO expert, you need to capture that too.
The following courses and guides will help you to understand:
User Intent Courses
User Intent Guides
- The Complete A/B Testing Kit: Kissmetrics and HubSpot have put together a package with everything one needs to start running A/B tests right away.
Page speed can affect on both traffic and conversions.
According to Google, “the average time it takes to load a mobile landing page is 22 seconds. 53 percent of mobile site visitors leave a page that takes longer than three seconds to load.”
In short, fast page speed equals a good user experience. Slow page speed equals a poor user experience.
For that reason, Google now uses page speed as a ranking factor. So, wanna be an SEO expert? Learn these things too.
If you need help with speed, check out these courses and guides:
Website Speed Courses
Website Speed Guides
Thanks to Google’s Penguin Algorithm and machine learning algorithm (RankBrain), links that are both earned and related, carry more weight than ever.
To be clear, I’m referring to the types of links that supports by Google webmaster guidelines.
Check out these guides and courses if you want to be an SEO expert:
Link Building Courses
Link Building Guides
Remember this, mobile search is local search. Fifty percent of all mobile searches have a local intent. To be an SEO expert you need some Local SEO skill set.
Improve your skills by checking out these courses and guides:
Local SEO Courses
Local SEO Guides
- Where to Get Citations: Citations, are the lifeblood of local search. This Moz guide gives a plan for identifying and building these references.
Guides: A Collection of UX Guides Created by Google for Select Industries
It will never be easier to be an SEO expert without these courses. SEO is a must for today. Take advantage of it. Push yourself with the knowledge to succeed. You won’t regret it.
Oh! Forgot to tell this. I’ve written some SEO articles for a long time. This website has some cool SEO articles to be an SEO expert in Bangladesh. Just read these articles. You’ll understand, why it will help you.
Related SEO Resources:
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