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testing tutorial manual, website testing types, website testing using qtp, website testing using selenium, website testing work, website testing work from home jobs, z test statistic calculator, zoosk coupon, zoosk san francisco, zynga jobs, অ্যা/বি টেস্ট, অ্যাবি টেস্ট, এ/বি টেস্ট, এবি টেস্ট, ওয়েবসাইট টেস্ট, স্প্লিট টেস্ট Digital Marketing Encyclopedia – What is A/B Testing | A/B Split Test A/B Testing or A/B Split Test is a technique for comparing two different webpages or app to find out which one performs better for a specific goal. It is also called A/B Testing or Bucket Testing. A/B Testing Process A/B testing framework to process is, Data Collection: Provide data for webpages with low conversion rates or high to improve those pages. Goal Identification: Point out your conversion goals. Hypothesis Generation: Explain why you think they would be better than the current versions. Variation Creation: Make the wanted changes in your website or in your mobile app. Conduct Experiment: Create your experiment and encourage your visitors to take part. These interactions will be then used to measure the performance of each page. Results Analyzing: Look at the results of A/B Testing, to decide on whether they need an important change. A/B Testing Tools Google Analytics Optimizely Visual Website Optimizer 9 Best A/B Testing Tips Find out what visitors are searching for within your site. Run an A/A test before your A/B test. Don’t forget existence testing. Collect enough samples for statistical significance. Run a test for its entire needed duration. Filter out certain outside influences. Use the proper tool and platform. Continuously run tests to truly optimize. Use quantitative and qualitative data to guide tests. Related Resources: FREE Marketing Tools Digital Marketing Resources Instagram Marketing Tools SEO Tools The post Digital Marketing Encyclopedia – What is A/B Testing | A/B Split Test appeared first on Muntasir Mahdi.