Each episode of this season of the Goal Talk podcast features an interview with a marketing or management expert on vital topics for digital marketing success, aimed around bringing small business owners and marketers the information they need to successfully grow their businesses.
Last week, we introduced the basics of advertising online and went into the main advertising platforms: Google, Facebook & Instagram, and Bing. We started by listing out some online advertising statistics, then dove into each platform to break down exactly how they can be used to help small businesses and marketers get the leads flowing in and achieve their growth goals. If you haven’t heard that episode yet, you can listen here.
This week’s topic: How to find and hire top talent
After you’ve mastered the fundamentals of online advertising platforms, you may find yourself in the position of needing to expand. Whether you’re looking for your first employee or continuing to build out your team, this week’s episode is sure to help you better navigate the process.
As you know, it’s so important to have the right people in your corner when working to build a thriving small business, and having the right information and tools at your disposal is pivotal. The good news is that a lot of people are excited about the prospect of helping a small business work towards growth and success. Making sure there is alignment in terms of working styles, needs and requirements of the role, day-to-day activities, and overall fit can be a challenge.
In this week’s episode with Nicole DeSisto, WordStream’s first-ever recruiter, who is now running our internal talent acquisition team. We cover what you need to consider when expanding your team, including:
- When the time is right to expand and hire.
- How to write a compelling job description.
- Where to look for applicants.
- How to conduct the interview process.
- What you need to include in an offer letter.
- How to handle compensation.
And more! This episode will set you up with a process and some tips for adding the next great member of your team. You can find this week’s episode on Apple Podcasts and Spotify, as well as your favorite podcast app. Also, don’t forget to watch new episodes on our YouTube channel, and follow the podcast’s Twitter account for episode releases, ask the hosts questions and join in on the conversation.
About the podcast
The Goal Talk podcast is all about giving small business owners and marketers the information they need to succeed. From advertising tactics that help you personalize your message for your customers to management styles that will help your employees perform at their full potential and feel satisfied in their role, we’re sharing valuable takeaways to help you and your business flourish by interviewing the experts and sharing their insights. Listen here.