Remarkable Marketing During a Challenging Climate

Remarkable Marketing During a Challenging Climate

remarkable-marketing-challenging-climate

By Brooke Sellas

Right now, we need remarkable marketing. But how do you deliver remarkability during such a challenging time? In this episode of the Marketing Companion, I’m challenged with finding a co-host as my partner in crime, Mark Schaefer, has gotten sick with the coronavirus.

Luckily, I found a remarkable marketer who knows exactly how to deliver remarkable marketing using data. This episode, I’m joined by Katie Robbert of Trust Insights.

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Katie is an authority on compliance, governance, change management, agile methodologies, and dealing with high-stakes, “no mistakes” data. As CEO of Trust Insights, she oversees the growth of the company, manages operations and product commercialization, and sets overall strategy. Her expertise includes strategic planning, marketing operations management, organizational behavior, and market research and analysis.

On the newest show, Katie and I explore how people are delivering remarkable marketing right now, including:

While it may seem impossible for your brand to show up amid a crisis, we’ve got in-ear insights on how marketers are doing just that.

Click on this link to listen to Episode 187

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It’s hard to ignore — millions of business professionals are active on LinkedIn. They have twice the buying power of a normal web user. If you’re in business, you need to be exploring advertising on LinkedIn. Brooke and I have both had tremendous success with this marketing platform and to help you get started, LinkedIn is offering Marketing Companion listeners $100 in free ad credit. That can go a LONG WAY! Take advantage of this opportunity today by visiting linkedin.com/companion

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