Category: blogging

Why “resonance” is the future of SEO

future of seo

One of the problems in the digital marketing world today is that leaders are using an outdated playbook — especially when it comes to Search Engine Optimization. I think the future of SEO is taking some pretty wild and unexpected turns right now so let’s explore that today.

Content as SEO fuel

The major innovation with SEO over the past few years is that it has largely become a content strategy. Beginning with the “inbound marketing” concept introduced by Hubspot in 2005 and growing into very sophisticated AI-driven techniques today, creating content that can auto-magically bring qualified leads to your site has been a reliable strategy.

But there are a few trends that are changing that and content certainly does not work for SEO like it used to. The future of SEO is moving in a dramatic new direction.

The changing search landscape

Let’s look at the future of SEO and content as it is unveiling itself through three significant trends.

First — voice search. When you search Alexa or Google home by verbalizing a question, you don’t get a list of content sugestions like blog posts or videos. You get an answer. So content has a much-diminished impact in the world of voice search.

It’s impossible to tell exactly how much of the total search pie is going to voice queries, but let’s be ultra-conservative and say 20 percent.

future of seo

When you ask Alexa or Siri to do something for you, you normally don’t get a list of blog posts or podcast episodes in the results. So the implication is that your content is potentially impacting much less of the search market than it did in the pre-voice days five years ago. But wait, it gets worse.

Trend number two — Last month, something very significant happened in the search world. For the first time, more than half (51 percent) of the search inquiries on Google were kept by Google. This means, Google kept the SEO “answers” away from businesses and content creators and directed them to their own knowledge panels, internal properties, and paid partnerships.

Will this continue to grow in the Google direction? The government will have some say over this. Google’s increasing dominance in this space is a subject of a Department of Justice probe. The company owns the dominant tool at every link in the complex chain between online publishers and advertisers, giving it unique power over the monetization of digital content.

So now we have a truer picture of the emerging search world. In the past five years, the majority of organic search traffic that was available to be attracted by your content has been in steady decline.

future of seo content in decline

The main idea here is, the available search inquiries that can be served by your SEO-oriented content has been evaporating over the past five years.

And when we look at the future of SEO … it gets even worse.

Trend three — While the piece of the pie available to organic search inquiries has been in rapid decline, the amount of content competing for that shrinking pie has literally exploded.

When you have more and more content competing for the same search traffic, eventually content marketing is not a sustainable strategy for some businesses. This is an idea I proposed some years ago called Content Shock.

future of seo content shock

This graph from WordPress shows the number of blog posts published each month since the beginning of the content marketing era. You don’t have to be a statistician to realize it’s harder to compete for attention in a world of 80 million blog posts every month compared to one million a month 10 years ago. In fact, your competition has increased by 8,000 percent in a few years. A tough world for an inbound marketer!

Of course, the same thing is happening on podcasts, visual content, and video (there are 300 hours of new video uploaded to YouTube every minute of the day!).

To break through in this environment, you need to either spend more money on quality to win the content arms race or spend more to promote your content. Either way, traditional content marketing becomes more expensive and less accessible for many businesses in this environment.

So is this the end of content marketing?

No.

We just need to think about content and its benefits in an entirely different way.

SEO and the junkyard dogs

I was recently hired by a company in Seattle to conduct a personal branding workshop based on my book KNOWN.

When you think about it, this was an extremely unlikely pairing. If you search for “personal branding consultant,” there are 40 million results. Even if you search for “personal branding consultant Seattle” there are 2.1 million results.

I am not in those top search results. Not even close.

This is not an unusual situation for a small business. I am NEVER going to be in the top search results. Really, the only thing that matters is the top three slots. The top three slots will be won by the biggest, meanest, richest SEO junkyard dogs.

It’s an expensive and never-ending battle that I will never win for terms like “digital marketing consultant,” “marketing strategy, “keynote speaker,” or any of the other jobs that I do.

Chances are, unless you’re the junkyard dog in your industry, you won’t win your SEO battle either. And yet, every company I know is pouring money into content trying to win the SEO battle!

This just makes no sense.

But here I was in Seattle, conducting an awesome workshop. How did my client find me in all this hopeless SEO mess? Through my content. But not through search.

The business case for resonance

The night before my workshop, I had a wonderful seafood dinner with my client. I asked my friend … “Why did you hire me?”

“Your content resonates with me,” he said without hesitation.

Isn’t that an interesting word … resonates.

My content was not at the top of an SEO stack for personal branding. I’m certainly not going to make the Alexa hit parade.

But a person who hired me for this important work chose me because there was an emotional connection that resonated with him on a personal and professional level.

This reveals a more practical and realistic value of content in this competitive environment, and a value that is almost entirely overlooked by marketers today.

At this point, I would like to interrupt myself. Whenever I write a mega-trend blog post like this, I am pointing out an idea that is very broad … and it may not apply to everybody. There certainly is still room today for SEO-driven content, and there always will be as far out into the future as I can see. The numbers I’ve presented here are high level. The true search volume for your industry could result in mostly organic results, especially in smaller niche markets.

The answer to every marketing question is, “it depends,” and that is certainly true here.

But overall, SEO-driven content is probably working less well for most businesses and content that attracts customers due to its authority is becoming more important.

Content and authority

So there are really two basic content strategies you can use to win new business: Content meant to win SEO and content meant to earn authority (content that resonates with readers). And of course, you can have overlap between these strategies:

future of seo

I won the business in Seattle — against all SEO odds — because I ignored SEO. I write for my readers. If I do that well and consistently, I’ll earn subscribers. Eventually, these subscribers will grow to know me, trust me and hire me. I think that is the future of SEO, which is really not SEO at all!

It’s a different way to look at content strategy but for 90 percent of the businesses out there who will never win the SEO battle, content built on authority might be the best and only strategic option.

I’m not creating content to trick you into clicking a link. I am creating content that consistently connects with your hopes and dreams and business needs. I’m building a long-term connection that resonates.

Make sense?

Keynote speaker Mark SchaeferMark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant.  The Marketing Companion podcast is among the top business podcasts in the world.  Contact Mark to have him speak to your company event or conference soon.

Illustration courtesy Unsplash.com. 

The post Why “resonance” is the future of SEO appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Is there still a place for blogging?

I love blogging. It is certainly my favorite social media drug of choice. It has helped me build a career and a business and it makes me happy to connect to people in my {grow} blog space every week!
For years, I’ve been hearing predictions about an inevitable decline in blogging popularity. Could it be here?
This is a well-known chart put out by WordPress that shows the number of blog posts that have been written on its site since 2006:
place for blogging
There are three noticeable characteristics of this chart:
  • A decade of enormous growth
  • One month in 2019 that seems to defy all odds!
  • A leveling of posts that have been published in the last two or three years
Arguably blogging was the first “social media” of the internet era and a reliable communication form for both companies and creatives. But with the entry barriers being removed for anyone to produce high-quality videos, podcasts, and other communication forms, the death of blogging has been predicted for a long time.

Is there still a place for blogging?

Does this graph indicate a slide in blogging growth? And where does blogging stand today?
First I want to caution that this chart does not tell the whole picture about blogging. For example, it excludes blog posts being published on Medium, which have been exploding, as well as platforms like LinkedIn, which has become a popular place for original content in the past few years.
I think if you look at all the places written content is being created today, you would see a trend line that is still going up — dramatically. But with all this other competition for your attention, is blogging less important, less relevant today? What is the place for blogging in this information ecosystem?
I haven’t addressed this issue in a long time and I thought it would be a good discussion topic for the podcast. In the newest episode, Brooke Sellas and I examine the true story behind blogging in the content ecosystem and also discuss a new integrated marketing trend, the marketing ideas consumers love the most, and an outrageous (and exclusive!) new musical performance from Ian Anderson Gray!

Let the show begin! Just click here:

Click here to dive into Episode 182

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The 10 best blog posts of 2019

best blog posts of 2019

Every year I chronicle the top 10 posts for the year based on your page views — the ultimate feedback! I have now had more than 13 million pages viewed on my blog and I thank you so much for your kind patronage!

As I look at what you regarded as my best work of the year, I tend to agree with you. I don’t always agree with these lists, but this year I think you nailed it. Good job readers!

Here are my best blog posts of 2019 with a little personal commentary.

Number 10

How to use Content Shock to win in business — This was among the first posts of 2019, an article to commemorate the fifth anniversary of the original Content Shock post (my most popular post ever). This is a practical view of content marketing that most people completely miss!The most powerful content marketing strategy is to create Content Shock!

Number 9

A Manifesto for Human-Centered Marketing — OK, this one was a little bit of a surprise for the list of best blog posts of 2019 because it’s among the shortest posts I’ve ever written — about 100 words! But it contained a cool infographic depicting some key takeaways from my new book Marketing Rebellion: The Most Human Company Wins. This graphic was hand-drawn for you by artist Paris Woodhull.

Number 8

Social media shakeout: Why the future of social media is hazy — A useful and honest post. I literally can’t foresee the future of social media right now and this post explains why. Just so many trends all coming together at the same time! I doubt we’ll have much more clarity in 2020.

Number 7

best blog posts of 2019

The future of branding your product is personal branding — This is another key idea drawn from the Marketing Rebellion book. It’s an important one, too. Great branding is about building an emotional connection with your customers. But it’s a lot easier connecting with a human than a piece of branded content and that points to a different marketing future.

Increasingly consumers want to know what’s going on behind the scenes at your brand. What’s going on and what you stand for. Maybe it’s time to show them.

Number 6, 5 and 4

best blog posts of 2019

I wanted to group these three posts together because there is an important blogging lesson here!

Three of the top 10 posts of the year were based on my commentary of controversial current events — Fyre Festival, and two provocative ads from Gillette and Peloton.

This is not surprising. We know through research that people love to share posts that explain current events — topics that are ripped from the headlines. I am usually among the first to provide commentary on marketing controversies because my mind starts to spin with ideas like the pedals of a Peloton machine!

All provide a strong business case for writing honest, timely posts:

Number 3

What is the true business value of social media engagement? — I am so glad you liked this post and that it made the list of best blog posts of 2019 because I put a TON of work into this comprhensive piece of research.

It’s also an extremely relevant lesson and reference piece. Social media engagement is the Holy Grail of most social media marketing programs, but ironically, the true business value is almost non-existent. What sort of impact did this post have? If I had to guess, I’d say almost none. Most people just keep doing what they have been always doing, unfortunately! But … this had to be said and it did spark a conversation.

Number 2

best blog posts of 2019

Woke washing: How purpose-driven marketing is being hijacked — I don’t often rant in a blog post but on this one, I pontificated on a real concern.

Marketers tend to flock to whatever is new until they ruin it. The latest hop-on trend is “purpose.” Creating a marketing program based on “purpose” is trendy, but extremely difficult. The number of companies doing it poorly just to jump on a trend will further soil the reputation of our profession.

Said another way, no, your company DOES NOT have to take a political stand!

Number 1

Why I must politely disagree with Seth Godin — Maybe people loved this post because they were curious. Maybe they wanted to see if Seth responded (he did). But I’m proud of this post because it demonstrated that we can take a stand against leaders in our field and live to tell about it. We must do this to learn and grow.

Bonuses: Beyond the best blog posts of 2019

I wrote more than 100 posts this year so a lot of my favorites did not make top cut of best blog posts of 2019. Here are a few of my personal favorites that you might have missed:

In 2019 I introduced Brooke Sellas of BSquared Media as my new co-host of The Marketing Companion and what a joy she has been to work with! Our most popular podcast episode of the year: What are the most in-demand marketing skills?

I love highlighting amazing people through guest posts and the most popular guest post of the year was: Why content creators need to ditch the ad revenue model by Mars Dorian. I’m so proud of Mars. He has been writing for this site since 2012 and he never fails to deliver unique insights in an entertaining way!

Thank you SO MUCH for your love and support of this blog through the years! I never take you for granted!

Keynote speaker Mark SchaeferMark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant.  The Marketing Companion podcast is among the top business podcasts in the world.  Contact Mark to have him speak to your company event or conference soon.

Illustration courtesy Unsplash.com

The post The 10 best blog posts of 2019 appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

The 10 most impactful blog posts of the decade

impactful blog posts

At this time of year, I usually reflect on the most impactful blog posts I’ve written in the past year and explain why.

But this is a special moment in time and a special moment in my career. It’s the end of a decade and that decade also coincided with my entire personal blogging history. So I thought it would be fun to look back at the 10 most impactful posts of my decade and tell the inside story of how those stories came to be.

I’ve reached back in time to look at the stories and ideas that made this blog, this community, and in some cases, my career, come alive.

I hope you enjoy it.

We’ll begin at the beginning.

10. Who is the company voice on social media? (2009)

impactful blog posts

This was not necessarily one of my most impctful blog posts, but it was my very first. Hey … I had to start somewhere! As you can imagine, my first posts were clunky, but I did my best and I took that first step. And that’s significant!

Why did I start blogging? To learn.

I had recently started an entrepreneurial career and had to immerse myself in this new world of social media. So at first, this blog was nothing more than an experiment. I blogged when I felt like it. There was no grand plan. In fact, many people thought I was late to the party. The top blogging echelon had already been established and I was 49 when I wrote my first post.

Luckily, I just didn’t know any better!

9. The making of a social media slut (2011)

social media slut

This was a funny little post and unremarkable, to be honest. But it represented a great lesson for me and a turning point in my blogging.

By 2011 I had been blogging for a couple of years and had a pretty formal and serious attitude most of the time. Perhaps I was still nervous about publishing to the world and preoccupied with proving myself to a growing audience.

Then one day, I had lunch with a young woman and gave her some professional advice that was in line with the tone of the day, but it made me feel kind of cheap for stooping to a cheesy level. I didn’t overly-think it. I just ripped out a post in 15 minutes chronicling my experience in a personal and tongue-in-cheek fashion.

It was probably the least-planned, least profound post of my life … and to my surprise, it went viral!

Huh?

The big lesson I learned here was that to be successful, you don’t have to write a Ph.D. thesis every time out. Just be yourself and share the lessons of your life. A turning point in the life of the blog.

8. A Rant: In praise of the unremarkable (2013)

Norman Scanlon

2013 marked the beginning of the “hustle” culture and a sick view on the web that if you weren’t on some path to building a remarkable business and powerful social media presence, you were worthless.

I had had enough of this babble and wrote a post about the heroic efforts of my grandfather as he found a way to feed his family in hard times. He certainly was not remarkable by internet standards, but he was a worthy man.

This post hit a very deep chord with people, as evidenced by the outpouring of hundreds of comments. It’s one of my favorite posts because my grandfather was one of my favorite people.

7. Why I must politely disagree with Seth Godin (2019)

seth godin

As I look back at my most impactful blog posts there is a theme — I was nervous about publishing them.

Last year Seth Godin came out with a new book and there was a theme in the book that just drove me nuts. He contended that marketing is about “changing people.” This just ran counter to some of my basic philosophies and, in my estimation, the culture today. I don’t want a marketer “changing me.” Do you?

So I wrote this post and sat on it for six months. But eventually, I went with my gut. When I’m nervous about publishing a post, it means that I need to do it.

And of course, this ended up being one of my most popular posts ever.

I wanted to tell this story because it shows that even after 10 years, blogging is still nerve-wracking. But when you take a risk, it pays off.

6. Why technology is sucking the life out of marketing (2018)

impactful blog posts

In 2018 a lot of dots were connecting for me. Marketing had become sick through a preoccupation with technology. We had lost touch with hyper-empowered consumers who had more sophisticated expectations of their favorite brands. Consumers were sick of being abused, annoyed, and interrupted by marketers. It was time for a dramatic change in our industry.

In fact, it was time for a rebellion.

Whenever I have an idea for a new book, I have to be really sure of it. It is such a big sacrifice and commitment. So I will normally float my ideas out into the world through this blog.

When one reader commented. “Wow. This is so powerful. Can you write a book about this?” … I knew I was on to something!

5. Why Facebook will become the most dangerous company on earth (2014)

social media dangers

I wrote this in 2012 on what may the most momentous day in the history of the internet — the day Facebook became a public company.

That was the beginning of the end of the dream. As I pointed out in this article, once Facebook became a public company and stepped on that endless treadmill or quarterly profit goals, it would have no choice but to eventually take riskier and riskier decisions with their only available resource — our personal information.

If you think about it, this is the root of nearly every internet evil — the frenzied quest to turn out personal information into profits.

I made an accurate prediction with this post, but how I wish I were wrong.

4. How I was hugged by a brand. Literally  (2016)

impactful blog posts

This blog post changed my life in many positive ways. It’s a story of how an employee from a Hyatt Hotel connected with me in a very personal way. The post went viral, Hyatt put it on the front page of their website, the employee involved was eventually named Employee of the Year and this story became a staple of my Marketing Rebellion speech.

And Teri and I are still friends!

3. Get ready social scoring will change your life (2010)

impactful blog posts

In 2010, I discovered this little startup called Klout. This was the first company to try to assess the influence on the web by analyzing all your social media content and watching the types of reactions that occurred.

I recognized this as a significant trend. It was the dawn of influence marketing but it had no name at the time, so I called it “social scoring.”

The post raised a ruckus. People loathed the idea of being assessed and rated with a number, although we take that for granted on the went today! T

his was my first article to truly go viral and it made such an impact that I was interviewed about this trend by the New York Times.

All of that is cool but the biggest impact of this post is that it was the spark for my book Return On Influence, the world’s first book on influence marketing.

2. The social media country club (2009)

social media country club

This was among the boldest and riskiest blog posts I’ve ever written. And it shook things up.

After I had been blogging for awhile, I observed that there was a cozy club of bloggers at the top of the business who formed this tight and impenetrable group of sycophants. There was no disagreement. There was no debate. These were the untouchable power brokers of the social media industry.

So, I called them out. I pointed out that this was an unhealthy dynamic and that we could only grow through debate and dissent.

I’m not exaggerating when I say my hand shook when I pushed the button to “publish.” It was one of the biggest risks of my career.

This post was significant for a number of reasons. It was the first time that I followed the fear instead of avoiding it on a blog post. And when I do that I am always rewarded.

Second, it opened up a healthy debate about this power structure. This post received 115 comments. Young bloggers said openly how fearful they were of disagreeing with the top bloggers in the field.

Third, I consider this post the true start of my blogging career. It was the moment I decided to be unafraid. I would tell the truth in a way that was professional and helpful. I hope that is what I am known for today.

1. Content Shock (2014)

content shock

If you have followed my career at all, it will be no surprise that this was the most impactful post of the decade.

The idea for this post had been bubbling in my head for more than two years. Content marketing was becoming harder in ways I could not necessarily define. Something was changing.

And then it hit me — Producing prodigious amounts of content on the web would naturally follow other normal economic models of supply and demand. And when the supply of content grossly outstrips the demand, something dramatic is going to happen. Content marketing would not be sustainable.

When I published this post, every content marketing guru out there slammed it, creating an enormous social media firestorm.

Frankly, I was surprised by this outpouring. This idea behind this article was not controversial. It was common sense! But I underestimated how a relatively simple economic observation would threaten people who were self-proclaimed evangelists for content marketing.

One notable guru laughed at me on a podcast. “Mark is wrong,” he said. “The best content will always rise to the top. Period.” That sort of commentary is obviously delusional, which is why my post was so important. It popped the content marketing guru bubble.

Today, lots of research has poured forth showing my prediction was correct. Content Shock has become a general industry term describing this era of over-saturated content. Thousands of articles have linked to my original post and it has become a regular topic in books and industry conferences.

Most of the people who slammed me when the post came out have since apologized, although there are a few delusional evangelists still out there and I suppose there always will be.

Not only did this post ignite a discussion that even continues today, it became the basis for my book The Content Code: Six essential strategies to ignite your content, your marketing, and your business — the antidote for Content Shock!

So there you have it. A blog post that was 10 years in the making!

How has this blog impacted you?

Keynote speaker Mark SchaeferMark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant.  The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon.

Illustration courtesy Unsplash.com

The post The 10 most impactful blog posts of the decade appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Why you need to climb aboard Medium, the magical home of the written word

medium

Medium has become my biggest source of personal inspiration … and a new revenue stream. Today I want to lay out the business case for why you should get involved in Medium, too.

I’m surprised by how many people are overlooking this important and delightful publishing platform. So many give me blank stares when I rave about it! Medium is growing, it’s an important step toward cleaning up the web, and it’s for everybody who loves the power of written word.

I don’t think I have ever made a public recommendation for an idea or platform ever before, so this post represents a notable break from my normal position.

To be clear, I am not any kind of sponsored spokesperson for Medium. I’m not paid for the endorsement. I just really believe in what they’re doing and I want you to be aware of the opportunity, too.

Medium, the rabbit hole

Medium is an online publishing platform developed by Ev Williams (founder of both Blogger and Twitter) and launched in August 2012. The platform is an outlet for social journalism and opinion, featuring a hybrid collection of amateur and professional writers covering every subject imaginable.

mediumYou can subscribe to more than 140 different topics — curated newsletters for startups, tech, health, or marketing, for example.

The content is assembled with the help of actual human beings, so you’re really seeing the best of the best in your daily emails.

Without question, posts on Medium have become my biggest source of business ideas and inspiration.  Sometimes I actually hesitate opening the email from Medium each day because I know I will go down a rabbit hole of interesting new people and ideas. You can spend a lot of time there!

Through Medium, I’ve discovered emerging thought leaders, diverse points of view, new resources, and exceptional insights. And its not just bloggers … some of the best writers in the world contribute to Medium.

Here is the most important innovation from Medium: Last year, Ev Williams decided to end the advertising model for the site. He realized that advertising can’t co-exist in a world of quality content because eventually the content starts to drive ad sales, not delight subscribers. And that’s a bad thing.

So Medium depends on subscriptions to survive, but that’s the only option if the platform is to maintain its focus and investment in quality. No ads. No spam. No hate. No fake news. Diverse perspectives. This is what we need in the world right now.

It also is one of the few places around these days that actually rewards writers for their best work … which brings us to:

The revenue source

For about two years I’ve been posting my content on Medium. I am primarily doing this as a vote of support for the platform because I believe in it, but it’s also starting to pay off financially (a little).

mediumMedium attracts well over 220 million monthly users — putting it in the ranks of Spotify and Pinterest. To best serve its readers and writers, Medium invented the Medium Partner Program, the company’s method for paying writers for creating high quality work.

Medium is extremely transparent about their revenue model and metrics. They base their payouts on the actual reading time of subscribing members. So if subscribers are reading your stuff, you get paid.

This drives the right behavior for contributing writers because a) there is no way to “game” the system and b) you are being rewarded for high-quality, long-form content.

Everybody wins.

Chances are, you won’t get rich by being a Medium writer, at least not yet. Medium reports that in the last month:

  • 59 percent of writers who wrote at least one story in a month earned money.
  • 9 percent of active writers earned over $100 in a month.
  • $24,439 was the most earned by a writer in a month, and $6,783 was the most earned for a single story.

It’s significant that somebody out there earned more than $24,000 in a single month from their freelance writing. I’ve seen months where the leading writer made more than $30,000. That is awesome.

By the way, that person was not me. I’m only earning about $50 a month, but I haven’t had a serious focus on Medium as a revenue stream. It’s just not a priority right now so I only post a couple times a month — the big earners concentrate their efforts and may post every day.

Truth is, only a very small percentage of submissions will rocket through the ranks and catch the Medium editorial team’s eyes so they will “feature” it. Featured Stories receive a professional copy edit, custom artwork, and prominent placement across Medium’s platform and social networks. Those are the posts that can bring in the big bucks and drive massive awareness for your work.

The opportunity

So … Medium can make you smart and it can even make you money, but there is a more important reason to support the platform. Medium is what we’ve all been waiting for — It’s what the media world needs.

There is no barrage of “targeted ads.” Nobody is tracking you. There is no cesspool of fake news. Writers own their content and they are being paid for their good work!

But long term, this idea is only going to work if the company acquires more subscribers and more active writers.

Medium has a free version and a very low cost monthly subscription  — just $5 (or $50 for a year). I’ve been a subscriber since the first week they eliminated advertising and I hope you’ll subscribe too. It’s a chance for all of us to take one small step to make the web a better, more ethical, and smarter place.

Again, this is not any kind of affiliate situation. I will not receive a dime from this post. I simply want Medium to succeed because the world needs quality content on the web to thrive.

The internet is such a mean and ugly place that it makes my heart hurt sometimes. Medium shows the world there is hope for something better.

Keynote speaker Mark SchaeferMark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant.  The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon.

Images are from the Medium website.

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