Category: Online Marketing

How I Drove 231,608 Visitors to My Site Using This New Channel

Just like any marketer, we all fear what we can’t control.

And sadly, for years, a lot of our future is being determined by algorithms.

From social sites to search engines… they all have algorithms. Heck, you even have to deal with them with things like email.

When you send marketing emails, you can bet that there is a good chance that they will end up in the “Promotions tab.”

Now sometimes these algorithms do adjust in your favor, but
we all know that’s rare in the long run.

But what if there was a way you could drive consistent traffic, not have to deal with algorithms, and not have to spend money on ads?

There actually is. And I bet you’ve never used it before.

Here’s the best part, it’s generated me more than 231,608 visitors and it automated and free. 🙂

How so?

Alright, check this out.

Every time I publish a blog post or anytime I want to drive
traffic to any page on my site, all I have to do is click a few buttons and instantly
I am able to get more traffic.

So how do I do this?

It’s with a free tool I built called Subscribers.

It leverages something that you are familiar with but probably don’t know what it is.

It’s called push notifications.

What’s a push notification?

Does this look familiar to you?

You can receive messages through your browsers. This is
called a push notification.

What’s cool about push notifications is that anytime someone
visits your website you can ask them to subscribe to your site.

And at any time, you can send them a message promoting your
website.

Each time someone clicks on it, you get traffic to your
site.

But here is the best part: not only do you not have to deal with any algorithms, but you also don’t have to worry about people missing your push notification either.

See, unlike email, if you send someone a push notification while they are on vacation or sleeping, the next time they log onto their computer and pull up their web browser (Chrome, Safari, Firefox), they’ll see the push notification.

Here are my stats from some of my most recent push notifications:

How to grow your traffic through push notifications

Head over to Subscribers and sign up for a free account.

Once you add your site and sign up, you’ll need to either
add a piece of javascript to your site or you’ll have to install a plugin.

Whether you are on Shopify or WordPress, Subscribers has a good amount of options for you.

Once you are up and running, you’ll want to head to the
“prompt settings” navigation option in the sidebar of Subscribers.

This is where you control what people see when they come to
your website so they can subscribe.

You’ll want to make sure you have turned on “prompt enabled.” Then select “use custom popup prompt by default” as this will allow you to select what message you show your users.

Here’s what my page looks like.

In my prompt settings, you’ll notice I did a few things:

  1. I uploaded my own image. My site is NeilPatel.com so it makes sense for me to use my own image. For you, it could be your face or your company logo.
  2. For the title and description, you’ll want to clearly state the benefit. I let you know that I am going to send you proven SEO tips and how easy it will be.
  3. You can then test the “subscribe” and “no thanks” button text. I’ve found that text to work well on my site.
  4. As for timing, I like showing the prompt right away as well as showcasing my “subscriber count.” I’ve found that the bottom-right corner converts well for me.

Once everything is set up the way you want, just click “save settings” and you’ll see your prompt on your site.

Here’s what it looks like on the NeilPatel.com site.

When someone clicks on “subscribe” they will see a prompt
box that looks something like this…

And then when they click to subscribe in the prompt box their browser will ask them if they want to subscribe to your site.

It’s so effective I have over 600,000 subscribers. It’s a
lot!

It may take time for your subscriber numbers to build up, but the longer you do it the easier it is. Keep in mind I’ve been doing this for a few years now, that’s how I have been able to build up such a large following.

So, once you have subscribers, what’s next?

How to generate traffic through subscribers

What I like doing is promoting my blog posts through Subscribers.

Just click on the “New Notifications” navigation link.

You’ll now be able to send a message to all of your subscribers. More importantly, you’ll be able to promote a URL or a service or product you are selling.

There are a few key things you’ll want to do on this page if
you want the maximum amount of traffic.

  1. Evoke curiosity – with your headline and description try to pique peoples’ curiosity. This is a simple way to get a ton of clicks. Just like how I asked, “Is SEO Dead?”
  2. Show a large image – when you use a large image, you’ll find that you will get more clicks. Large images don’t show up on all push notifications, it only shows up for users who are on a PC. If you don’t know where to find images, you can use this free stock photography site.
  3. Show custom buttons – this feature also only shows up on PCs and not Macs. But it is still worth using. I’ve found that if I can ask a “yes or no” type of question with my headline, such as “Is SEO Dead?” then when I use “yes” and “no” as the two options in the custom buttons, I get a ton of clicks.

If you follow those 3 tips, you’ll find that you’ll be able
to maximize how much traffic you get from push notifications.

Just look at the push I did on the post about SEO being dead… it drove 16,263 visitors to my blog. That’s a lot of traffic for one push notification.

Don’t forget to set up a Welcome Campaign

Now the best way to generate traffic from Subscribers isn’t to manually send out
notifications.

Yes, manual notifications generate traffic but there is a better way.

Through a Welcome Campaign, you can generate even more traffic.

Think of a “welcome campaign” as a drip sequence like you
would have in email. But this is through push notifications.

So, in the navigation click on “Welcome Campaign.”

From there, you’ll want to click on “create a new campaign.” From there you will see a page that looks like this:

Similar to sending a normal push notification, you’ll want
to use a larger image and use custom buttons as this increases how many clicks
you’ll get to your site.

The other thing you’ll want to do is be careful and not spam.
Don’t send them a message every 30 minutes or anything annoying like that. I
spread out my messages in my drip by at least a few days.

The first notification goes out instantly, but the rest are
spread out.

Once you set up your welcome campaign, just hit save and you’ll be good to go.

As new people subscribe to your site, they will
automatically receive notifications which will increase your traffic.

Just like at my welcome campaign stats, it drives more traffic than manual pushes.

231,608!

That’s how much traffic I’ve gotten just from my welcome campaign and that number continually climbs each day.

Conclusion

Although most of the popular platforms have algorithms that
are hard to crack, it doesn’t mean that all hope is lost.

There are still other ways to get consistent traffic to your
site.

What’s beautiful about Subscribers is that it drives traffic
without you having to deal with algorithms or filters. But it does take time to
see results, just like email marketing, the longer you use it the more traffic
you’ll see.

So, have you tried push notifications or Subscribers before?

The post How I Drove 231,608 Visitors to My Site Using This New Channel appeared first on Neil Patel.

An Inside Look at Google’s Future Plans

Everyone talks about algorithm updates, but Google does a
whole lot more than adjust algorithms.

Some of the moves they are making are really going to impact
your marketing efforts.

So, what are these non-algorithm changes?

Well before I get into them, keep in mind that you aren’t
going to like some of them, and that’s ok. Instead, I want you to focus your
energy on how you can leverage these changes before your competition.

Let’s get started…

Change #1: Google executives are big on “ambient
computing”

If you aren’t familiar with the concept of ambient computing,
here’s a quick definition:

Ambient computing is a term that encompasses many different concepts. At its core, it is the combination of hardware, software, user experience, and machine/human interaction and learning, all of these things becoming the idea of using a computer or internet-enabled device, without necessarily consciously using it.

In other words, Google wants you to use them 24/7 no matter
where you are or what you are doing. They are doing this by integrating
products everywhere.

Whether it is Nest, Android devices, Chromebooks, smartwatches, Google Home, or anything else they can drum up.

Because their mission is to spread the usage of all Google
related products, it will eventually open up new ways for you to drive traffic
and monetize.

An obvious example is to create apps on mobile devices that
work on Android phones. Uber, Netflix, and Candy Crush are all examples of apps
that work on Android devices.

You already know about apps, but I bet you don’t have one.

To give you an idea of how well you can do with a mobile
app, there are roughly 2 million mobile
apps
, and there are over 13
billion mobile devices
.

Of course, a lot of those devices are old or in landfills. But still, there aren’t that many apps for how many mobile devices that exist. Especially when you consider that there are over 1,518,207,414 websites.

In other words, there are 759 times more websites than
apps, so consider creating one. 😉

If you don’t know how you can always use services like Build Fire.

And in addition to apps, you’ll need to start looking at generating traffic through all voice devices. Phones, watches, and even the smart home assistants that Google is creating leverage voice search.

Using tools like Jetson.ai
will help you create a voice version of your website so you can collect sales
and leads.

If you don’t think voice search is that important, 50% of searches are now voice-based.

Again, just like an app, I bet you don’t a voice search version of your website.

Question is, are you going to create one first or is your competition?

Change #2: Future generations are more likely to be
hooked on Google devices

Do you have a Chromebook? Chances are you
don’t.

But if you have kids, or nieces or nephews, ask them if they
have ever used a Chromebook.

Chromebooks are not only affordable, but they are taking
over the world, at least when it comes to millennials and generation z.

Just look at the percentages
of schools that use Chromebooks
.

In some countries like the United States, 60% of the schools
use Chromebooks.

That’s a ridiculously high percentage.

Apple has also been trying to penetrate classrooms, but they
haven’t been having the same success as Google.

All this means is that kids are going to grow up using
Google devices and fall into their ecosystem.

Sure, social sites like Instagram, Tiktok, or whatever else is new will always be popular, but the chances are these young kids will get to those sites using a Google device.

Even though Google isn’t as sexy as it once was, you shouldn’t
take it for granted. It’s not going anywhere, and future generations will
continue to leverage them. Just don’t drop your eye on Google and you’ll be
fine.

Change #3: Expect Google to buy someone big in the
ecommerce space

When you think of ecommerce, what name comes to mind?

I bet you are thinking of Amazon.

We all use Amazon and, of course, every major tech company wants a slice of the ecommerce market.

Even when I’m using a search engine to find something to
buy, I usually click on an Amazon listing because we all love their Prime
shipping feature.

Google’s been trying to take a piece of that market for years. From shopping actions to Google Shopping nothing has really been too effective.

As consumers, we are just trained to go to Amazon to buy stuff.

And if you aren’t going to Amazon, you are probably going to Walmart or one of their online stores that they own all around the world.

To make matters worse, Walmart has removed all of its products from Google Shopping.

Google hasn’t made any big ecommerce or commerce purchases in general but you can expect that to change.

They may decide to buy a grocery delivery company like Instacart, but knowing them, I believe they will stick with the software, just like most things that they are doing.

Expect them to go after Amazon by helping people create
their own ecommerce site. Whether it is through a Shopify
acquisition or Bigcommerce or any other
platform out there, they want to own the ecommerce market.

It’s going to be too tough to go head-on with Amazon, and that’s I think they will take a different route and go after a platform like Shopify.

If you are selling products online you should, of course, be on Amazon, but don’t rely on them. Make sure you have your own website and look to see what platform play Google makes as you may eventually want to consider moving over to whatever they buy.

Change #4: Google will dominate the hardware industry

And no, I don’t mean they are going to create something
better than an iPad or an iPhone.

Apple, at its core, is a hardware company and they are clearly the winner when it comes to producing amazing devices that we use. But there is a big issue with Apple devices and even Samsung devices.

They are expensive.

If you want to buy a brand new iPhone, expect to drop $699 for the lowest model.

Google, on the other hand, does have high-end devices, but they also try and produce affordable devices. They also let other manufacturers use their operating system for their phones.

Their goal isn’t to make the most money per phone. Their goal is to get everyone in the world using their hardware.

Why?

Because that means they are collecting more data and that allows them to generate the most amount of money from advertising because all of these devices drive people to their search engine that is filled with ads.

It’s a pretty smart move.

I highly recommend that you watch this…

They aren’t just using this strategy with their phones, they
are trying to make all of their products affordable. That way people all over
the world can afford them.

Because if you live in places like Brazil or India, Apple
devices are too expensive, which leads people to choose a Google device.

Less than 5% of the world lives in the United States… the money is in the global markets.

If you are debating which platform to build on, consider Google, even if it isn’t the sexiest due to sheer volume. Android’s market share is roughly 87% because of its affordable hardware and partnerships.

Change #5: Expect Google Ads to go offline

Right now you mainly see ads on their search engine.

Yes, you will also find ads on some of their other properties like Maps, but expect them to be everywhere.

For the first time, the 2019 digital ad spend overtook traditional ad dollars in the United States.

But still, ad dollars offline is more than a hundred billion-dollar industry, and that’s just in the United States.

Over the next few years, I bet you’ll see Google dip into offline advertising.

Just think of it this way. Google owns Waymo, a self-driving Uber type of service that is growing fast in popularity.

They have data from the Google devices in your home and the watch on your wrist and they know where you going through Waymo… essentially, they have more data on you than anyone else.

Heck, they are even starting to offer checking
accounts
.

With all of that data, who better to serve you offline ads?
They’ll be able to target people better and make them more relevant.

This will also increase the value (cost) of offline ads as
well as online ads in the long run.

Change #6: Search results won’t look the same in the
future

You are probably going to hate this change the most, but it
will also make their search engine more usable.

They are testing a lot of different ad types.

For example, as a business, you can collect leads through Google.

And eventually, you’ll just be able to book a hotel room right on their search engine without going to the hotel’s website.

The same will happen with mortgages, auto insurance, and many more industries.

This doesn’t mean that SEO will be dead or no one will go to
your site from search engines, it just means you will have to adapt.

For example, you can create educational-based content, rank highly, and when people land on your website, you can convert them through sales funnels.

You can also use tools like Hello
Bar
to create sliders and popups to drive visitors to your money pages.

Conclusion

The future isn’t going to look the same. Companies like
Tesla aren’t the only ones who are innovating, most big companies are.

Don’t expect Google to just stay the same and not adapt just
like every other tech company is trying to do.

It’s the only way to stay ahead and win.

As marketers and entrepreneurs, Google won’t be the only one
disrupting how you are growing your sales and traffic. But instead of getting
upset or complaining, accept it.

Be productive with your time and focus on adapting. Because
when you are adapting while your competition is complaining, you’ll win.

What other changes do you see Google making in the
future?

The post An Inside Look at Google’s Future Plans appeared first on Neil Patel.

I Need Your Help With Ubersuggest

It’s been more than a year since I launched the “new”
Ubersuggest.

And over the last 12 months, I have made a lot of progress.

Just as a quick recap: Ubersuggest went from a basic keyword research tool to now containing backlink data, rank tracking, content ideas, site audit reports, and many more features.

If you haven’t played with Ubersuggest in the past few months, give it a try. Type in a URL or a keyword and click around.

The reason I am asking you to give it a try is that I need your help to determine what I should develop next so I can help you improve your traffic and rankings even more.

But before we get into that, let me first tell you what I am releasing in the next few months.

Upcoming features

So, let’s break it down by section as I am making a lot of
small changes that should not only improve the data, but also the usability of
the product.

Funny enough, there will be changes to every section of the
tool.

Keyword research

Over the next month, the keyword overview is going to change in which I will start to tell you demographic data. You’ll see what percentage of the searches are done by males or females as well as the average age range of a searcher.

You’ll also see what portion of the clicks for any given keyword go to SEO results, ads, or result in no clicks.

I am also going to break searches down by mobile versus
desktop.

More accurate data

Another big change that is happening, and this one won’t be
visual, is all of the data will become much more accurate.

From traffic estimations for a domain, to even keywords,
you’ll start seeing a more accurate database.

For example, when I look at all of the keywords
neilpatel.com ranks for, a lot of them are junk keywords that don’t drive much
traffic.

Sure, the report still provides value as a lot of the keywords are good and can provide good SEO insights, but with more accurate data it should make your job easier.

New backlinking data

Another feature that I am excited about is the new backlink charts.

I’m adding historical link data over time as well as a
snapshot of daily new and lost links.

In addition to that, you’ll start seeing more data on anchor text or link distribution.

Alerts

A huge problem with Ubersuggest is that you have to continually come back to get value. In the next month or so, you will start seeing email alerts that will tell you what’s happening with your site and what you should fix.

The overall purpose is for you to not have to come to
Ubersuggest to figure out what you need to fix.

Usability fixes

The biggest problem with Ubersuggest is people don’t know
what to do with the data or how to improve their rankings.

This will be fixed in the upcoming months.

From an education center and demos to tutorials and more, we are creating a guided path so you can see better gains in your search traffic.

Alright, so now that you know what I am working on, I now need your help to figure out what I should do next.

Where do you want me to take Ubersuggest?

I have a few options for you, but I am not sure what you
want me to do with the tool.

Sure, I know you want more free features and I will do that,
but what’s going to provide you with the biggest gains?

Here are some options…

  1. Automated SEO – would you like me to focus my efforts on automating your SEO? All you would have to do is add a javascript to your site like Google Analytics and it would automate 40 to 50% of your SEO tasks. It would even adjust your code for you automatically no matter what CMS you use. Again, it would ONLY automate 50% or so of your tasks, I can’t automate all 100%… yet.
  2. Ad management – do you want an easy to use ad management system? From Facebook and Google to even smaller sites like Quora, there are tons of ad opportunities. I could create an easy to use system that helps you find all of the ad opportunities and optimize/manage them for you in an automated way.
  3. Free email marketing – I know there are tools like Mailchimp that are great, but what if I made it so you can send an unlimited amount of emails to an unlimited number of contacts for free?
  4. Chrome extension – what if I took extensions out there from tools like Moz, Ahrefs, Keywords Everywhere, and SEMrush and combined the best features and made it free?
  5. Or do you have any better ideas? I am open to anything.

Conclusion

I can take Ubersuggest in many different directions. There isn’t really a right or wrong approach and, wherever I take it, I will make sure that the product is still really easy to use.

The question is, what do you want me to focus on first?

That’s all that matters in the grand scheme of things because I am building this for you.

So, if you can, leave a comment below letting me know where you want me to take Ubersuggest. It can be one of the options above, or if you have a better idea, I am open to that as well.

The post I Need Your Help With Ubersuggest appeared first on Neil Patel.

Marketing Trends for 2020: Here’s What Will Happen That Nobody is Talking About

The new year is right around the corner. And I know you are already prepared because you read this blog and tons of other marketing blogs, right?

But here is the thing: I also read most of the popular marketing blogs, follow all of the marketing YouTube channels, and listen to the same podcasts you do.

And I’ve noticed that very few people are talking about what’s really going to happen in 2020.

Sure, they will tell you things like voice search is going to account for over 50% of the search queries next year but all of that stuff has already been talked about.

And there are actually more interesting trends that will
affect your marketing that no one is really talking about.

So, what are these trends? What’s going to happen in 2020?

Alright, here goes…

Trend #1: Companies who rely on Google Analytics will get
beat by their competition

We all love Google Analytics.

Heck, I love it so much I log in at least 3 or 4 times a day. And here is the kicker: I get so much traffic that my Google Analytics only updates once a day.

I really need to break that habit but that’s for another day.

You are probably wondering, what’s wrong with Google Analytics?

There actually isn’t much wrong with it. It’s a great tool,
especially considering that it’s free.

But here is the thing… marketing has been changing. New channels are being constantly introduced, such as voice search.

And transactions no longer are as simple as someone coming and buying from you and that’s it.

These days there are things like upsells, down sells, repeat purchases, and even checkout bumps. On top of that, there are so many different ways you can generate revenue for your online business, such as partnerships, affiliate marketing, and even webinars.

This has caused companies to start using analytics solutions that tie into their database better, such as Amplitude.  Or better yet, you are seeing a big push into business intelligence.

A central place where you can tie in all of your data and make better-informed decisions so you can optimize for your lifetime value instead of your short-term income.

In 2020, you will see more companies adopting business intelligence solutions… from paid ones to free ones like Google Data Studio.

If you haven’t checked out Data Studio, you’ll want to start now because it is easy to pass in all of your business and marketing data into one place. For example, you can pass in more granular data from your Facebook ad campaigns into Data Studio while that would be a bit difficult to do with Google Analytics.

Trend #2: Companies will optimize for voice search, but not
for revenue

According to ComScore, over 50% of the
searches in 2020 will be from voice search
. But that’s not really a new
trend… everyone has been talking about that for years.

So, what’s the big deal?

Optimizing for voice search is a great way to get your brand
out more, but how is that going to convert into sales?

I haven’t seen too many solutions so far when it comes to
capitalizing on your voice search traffic, but so far there is Jetson.ai.

If you aren’t familiar with Jetson.ai, it makes it so people can buy from your site using voice search. It doesn’t matter if it is Alexa or Google Home, they work with most of the popular devices.

What’s cool about Jetson.ai is that it can learn from each customer and customize the interactions.

For example, if I keep ordering the same toothpaste from a specific store using voice search, Jetson.ai keeps track of that so you can easily keep ordering the same product over and over again with little to no friction.

Heck, it’s easier than logging into your computer or pulling
out your phone to make a purchase.

Trend #3: Your lists won’t convert as well, so you’ll
have to look for alternative communication channels

Email, it’s something we all use in the corporate world.

But here is something interesting when it comes to marketing
emails… I’m in a group with a bit over 109 email marketers across different
industries in different parts of the world.

And can you guess what we are all noticing?

Our open rates are staying roughly the same and that’s
largely because we all know how to clean and optimizing for deliverability.

But our click rates are going down.

So far as a group we have seen our click rates drop by
9.4% in 2019.

That’s crazy considering as a group we have over 146 million email addresses.

Now does this mean email is dead?

Of course not!!!

Email is here to stay and will be here for a very long time.

But what companies will have to do in 2020 is to leverage more communication channels.

Chatbots will take off drastically. Not necessarily the Intercom’s or Drift’s of the world but more so the solutions like ManyChat and MobileMonkey.

ManyChat and MobileMonkey leverage Facebook Messenger and as they connect it with Instagram and WhatsApp it will get even more popular.

In addition to chatbots, you’ll see more people leveraging
tools that allow push notifications like Subscribers.

It’s so powerful, here is the impact I’ve been able to
generate from push notifications so far using Subscribers.

You can wait till next year to lever chatbots and push
notifications, but I’d recommend you start sooner than later. 😉

Trend #4: Moats will almost be non-existent, other than
brands

You’ve probably heard the word “moat” before. If you
haven’t, just think about water around a castle.

Back in the day, they had water all around the castle and
they used a drawbridge to get in and out of the castle, so it would protect
them from invaders.

With your business, you may have a moat. It could be a feature, your cost structure, a technological advantage, or even a marketing advantage.

Over the years, moats in the online world have slowly been disappearing.

It’s easy for anyone to copy these days. So, what’s separating you from your competition?

Something could work right now, but it won’t last forever…

But do you know what will still be a strong moat in 2020 and
even a stronger one in the future?

It’s branding.

People buy Jordan shoes because they love Michael Jordan.
His brand is stronger than ever even though he hasn’t played in the NBA for
roughly 16 years.

His shoes are so popular, it’s helped him boost his net worth to over a billion dollars. Plus owning a basketball team doesn’t hurt either. 😉

But what’s interesting is he’s made more money after
retirement than he did as a basketball player.

And it’s not just Jordan who built a strong brand… so
have the Kardashians
.

Kylie launched a billion-dollar company according to Forbes and it was all because of her personal brand. Her cosmetic company isn’t doing anything revolutionary. She just has a strong brand… and good for her for monetizing her brand.

The same goes for companies like Nike, Ferrari, Tesla, American Express… and the list goes on and on.

It’s why companies are spending over 10
billion dollars a year on influencer marketing
.

Just look at my agency NP Digital. It’s literally one of the fastest-growing ad agencies out there. And when I look at all of my competitors’ numbers, we are growing at a much faster pace because of my brand.

Yes, we have a great team, but again, that really isn’t a moat as a lot of agencies have great teams. It’s my brand that gave us a really fast kick start and continues to hopefully push us up.

You’ll want to build a brand in 2020. Whether it is personal
or corporate, it’s the best moat you can build in marketing. Plus, it will help
you with Google’s EAT.

Trend #5: Marketing will become a more even playing
field, you’ll have no choice but to use automation

When I first started off as an entrepreneur, I turned to SEO because I couldn’t afford the big ad budgets as my competitors.

Heck, I couldn’t even afford to run any paid ads.

Over the years, the playing field has become more level.

There are credit card companies like Brex that make it easier for startups to
get approved for larger limits and you may not have to pay them back right
away.

There are financing companies that will give you cash to
spend on marketing, so non-venture funded companies can more easily compete.

There are even companies like Lighter Capital that will give you loans without all of the headaches based on your existing revenue.

And to top it off, software solutions are now starting to integrate AI to give better recommendations. From Clickflow and RankScience to Distilled ODN… everyone is trying to use AI to make SEO and other forms of marketing.

Heck, BrightEdge can even automate your SEO (or at least a large portion of it). According to them, their automated SEO solution increases page views per visit by 60% as well as provides 21% more keywords on page one​.

Keep in mind their clients are really big (their software starts in the thousands of dollars per month) so they would probably see better results than most companies, but still, you will start seeing many more software companies leverage AI.

Even with Ubersuggest, I’m working on creating AI that does the SEO for you so you no longer have to spend endless hours while, at the same time, saving you thousands of dollars.

In other words, the marketing playing field is getting more
even. And if you want to do well, you are going to have to leverage AI and
automation.

If everyone else is using it and you aren’t, you are going to get crushed because it will make changes faster and more accurately than a human. Again, it’s the only option you’ll have if you want to continually compete.

But don’t worry, there will be affordable/free solutions that exist, it’s just a matter of time. 😉

If everyone is leveraging the same AI marketing technology, how can you beat your competitors?

Well, it will come down to everything else… price, customer
service, upselling, operations, sales… All of the small stuff is what’s going
to help you win.

Trend #6: There will be no more silver bullets, we will
all have to optimize for marginal gains

A lot of businesses were built off of one marketing channel.

Dropbox grew through referral marketing. Invite more
friends, get more free space.

Facebook was built off your email address book. Facebook used to tap into it and invite all of your contacts to use Facebook on your behalf.

Companies like Quora and Yelp were built off of SEO. All of those rankings really help drive their businesses.

But you no longer can build a business through just one
marketing channel. Good channels now get saturated extremely fast.

Even if they work and cause explosive growth, it will only last for a short while before your competitors jump on board and make it harder.

Marketing is now heading in the direction of being about “marginal gains.”

There’s a British cycling coach named Dave Brailsford. His
belief was that if you improved every area related to cycling by just 1
percent, then those small gains would add up to remarkable improvement.

And he’s right, that’s how you win a race.

The same will be with your marketing. There will be a big shift from people focusing on one channel and trying to find the “Holy Grail of marketing” to working on slightly improving each area of your marketing.

From split testing your title tags to get a few ranking improvements to adding checkout bumps to your order page so you can spend a little bit more on your paid ads to using Google Data Studio so you can better optimize for your lifetime value…

It’s all about the little things. That’s what is going to
add up to winning.

That’s what you’ll have to shift your mindset to in order to win in 2020 and beyond.

Trend #7: Personalization is the new marketing

The problem with marketing as it exists today is that 95% of your visitors will never convert into a customer. And that’s if you are lucky.

Chances are you are more likely looking at 97% plus of your
visitors never converting.

The big reason isn’t that your marketing sucks or that all
of those visitors are junk and unqualified.

It’s that your message doesn’t fit every single one of your
visitors.

But through personalization, you can convert more of your visitors into customers.

A basic example of this is Amazon. When you go to Amazon, they know your patterns and what you typically buy so they show you what they think you want to see in order to boost their conversions.

And it works! When I log into Amazon I see tons of household supplies because that is what I buy the most often. I never buy dog food (which is smart because I don’t have a dog,) so I’ll never see ads for dog food.

Businesses are also trying to personalize each and every single experience both online and offline. 

Companies like Amperity are trying to create a customer relationship engine so you can better serve each of your customers, whether it is online or offline.

Marketing is going to become a game of personalization. With
ad costs and even general marketing costs rising, you have no choice but to
figure out how to convert the 97% of your traffic that just never comes back.

You’ll see a big push for this in 2020.

Conclusion

I know a lot of the stuff I mentioned above isn’t talked about a lot and they aren’t popular marketing topics that everyone wants to hear… but it is the future.

These are trends that will come true, some already are, and
you have to adapt for them.

Here’s the beautiful part, though. You just read this, and now have a chance to act on the information before your competition. So, make sure you go and do so.

I want to see you not only succeed but I want you to beat
your competition. And I believe you can, whether you are a big company, or just
starting off with very little to no money.

So, what do you think of the trends above? Do you see any
marketing trends that will come true in 2020 that few people talk about?

The post Marketing Trends for 2020: Here’s What Will Happen That Nobody is Talking About appeared first on Neil Patel.